European MasterClass 2001 - 2003

Profile: Training internal sales force about new products

Locations: London (2001), Barcelona (2002), Prague (2003)

Partner: IncrediBull Ideas, London

Timeframe: 1 week; Installation 1 week in advance; Dismantling 2 days, Project length 2 - 3 months

Participants: Approx. 700

Equipment: New products network, WLAN, Web-Access, back-office infrastructure

Extras: Installation of wireless Internet cafés. Installation of a Web broadcast.

Tasks:

• Creative input for the preparation of the training program
• Provide all equipment and necessary infrastructure
• Logistics organization for the transportation of equipment within the project timeframe
• Install and maintain all infrastructure
• As required, assist in product presentation on the basis of in-depth knowledge of new products
• Dismantle and pack all equipment
• Event management in association with the customer's representative and the location owner

Challenges:

• Demanding technical public
• Theft prevention