HP European Channel Roadshow, 2002 - 2006

HP European Channel Roadshow, 2002 - 2006

Profile: Consumer products launch by HP combined with training for large national distributors

Locations: 8 countries and up to 14 cities, 9 countries in 2005

Timeframe: 2 months (2002), 4 months (2003/2004), 3 month (2005), 3 month (2006); Event length 1 day to 1 week depending on location; Project preparation 2 months

Participants: Per country, 50 - 100 per day

Equipment: Cameras, printers, consumer PCs, flat screen monitors, network, WLAN, Web-Access, back office infrastructure

Extras: Specially prepared roadshow semi-trailer must be dismantled and then repacked at each stop (2002). Creation of an event trailer with permanently installed equipment (2004). Creation of special event cubical.


  • Provide all required devices and infrastructure
  • Transport all equipment within required timeframe
  • Install and maintain all infrastructure
  • As required, assist in product presentation on the basis of in-depth knowledge of new products
  • Unpack and reload the show trailers
  • Dismantle and pack all equipment
  • Event management in association with the customer's representative and the location owner


  • Pre-visits to the various planned locations not possible
  • Required to master products still in development as a basis for the installation
  • Extreme time pressure with no margin for error
  • Regional/national requirements
  • Ensure sufficient equipment and parts, as well as accessories
  • Theft prevention