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HP Technical Roadshow 2004

HP Technology Roadshow 2004

Profile: HP Product Launch for Commercial Printing

Locations: Paris, Copenhagen, Moscow, Budapest, Dubai, Johannesburg, Birmingham, Amsterdam, Milan

Timeframe: 3 months; Event length 1 - 2 days; Project preparation 3 months

Participants: 200 per country per day

Equipment: Large format printers, network, WLAN, Web-Access, back office infrastructure

Extras: Dry run with all products and presenters to be staged at comXpert (approx. 50 participants). Live switch/web broadcast for presenters that could not participate.


  • Provide all required devices and infrastructure
  • Logistics organization (air freight) for the transportation of equipment within the project timeframe
  • Install and maintain all infrastructure
  • As required, assist in product presentation on the basis of in-depth knowledge of new products
  • Dismantle and pack all equipment
  • Event management in association with the customer's representative and the location owner


  • Pre-event visits to Dubai and Johannesburg
  • Required to master products still in development as a basis for the installation
  • In part, inadequate on-site infrastructure
  • Complex customs procedures
  • Extreme time pressure with no margin for error
  • Theft prevention